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New In — Maxinutrition Promax

Whey protein has been the protein of choice for decades thanks to its fast-digesting nature making it great for post-workout recovery and building muscle mass. But recent research has shown that there is a time and place for different proteins in our day to achieve optimal results, and GlaxoSmithKline has dedicated their pharmaceutical expertise and research capabilities to finding the best all-in-one all-day protein shake.

Their answer: MaxiNutrition Promax. An advanced protein shake that packs a whopping 30g of protein, its uniqueness comes in the form of a patented triple-release formula that delivers amino acids to your muscles within 20 minutes and maintains the protein supply to your muscles for up to four hours! We examine the product to see how it holds up.

WHAT'S IN IT

Promax contains a triple-release protein formula made up of whey protein, soy protein and casein, and it also contains BCAAs, glutamine, calcium and magnesium.

The unique MaxiNutrition formulation comprises a combination of whey, soy protein and casein. This provides a protein that is fast acting (whey), sustained (soy), and slow releasing (casein from milk) to give you elevated amino acid levels in your blood for longer and sustain the rebuilding process.

BCAAs are an essential amino acid that stimulates protein synthesis in your muscles, especially when taken in conjunction with protein. They also improve your muscle cells' ability to conduct protein synthesis, while reducing the rate of muscle breakdown during a workout. This spells exponential gains and reduced fatigue in the long run. A serving of Promax contains 8.1g of BCAAs.

Glutamine is the most abundant amino acid in your muscles, and it is the main transporter of nitrogen throughout your muscles. Glutamine levels drop during training, and this has adverse effects on your recovery, stamina and strength. Consuming glutamine helps to reduce these detrimental effects, while boosting your body's secretion of growth hormones, for improved muscle growth and fat loss. Each serving of Promax contains 6.5g of glutamine.

Calcium is a natural electrolyte that helps maintain normal muscle function in your body. It helps your muscles contract and relax, as well as improve your fat metabolism rates. Another mineral found in Promax is magnesium, which is crucial to maintain your muscle and cardiac activity, as well as aid in protein synthesis.

FLAVOURS AND TASTE

MaxiNutrition is renowned for having great flavours, without any of the chalky artificial tastes of usual protein powders. It is available in chocolate and vanilla, each tasting mildly sweet. It mixes very well with water or milk for added flavour.

HOW YOU SHOULD TAKE IT

Promax can literally be taken any time of day thanks to its triple-release formula that helps to balance protein synthesis. Mix one and a half scoops of powder with 250ml water, shake and drink up. To increase your protein intake or on off-training days, you can choose to take addition servings in between meals like mid-morning or mid-afternoon. 

PRICE

At $79 for 28 servings, Promax is not cheap. However, it is a distinct cut above everything else on the market. You're not just getting 30g of protein here in a research proven triple-release formula, but also a mixture of recovery-boosting amino acids that would otherwise need to be supplemented separately.

WHO SHOULD TAKE IT

Any dedicated gym-goer or athlete looking to make significant improvements to their physique and performance, as well as aid their daily protein intake should definitely look to Promax. It's a hybrid protein powder that covers more than one base, making it an effective, and efficient supplement to have in your arsenal.

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  • March 28, 2017
  • Beatrice Bowers